Executives

Hugo Janeba is executive director and partner of Mixer.

He is considered one of the most experienced executives in the marketing industry, with an extensive 27-year portfolio. He was Marketing and Innovation VP at Vivo, where he worked for 11 years, having been one of the main actors in building this brand, which is now one of the most valuable in Brazil.

He has also been part of other major companies, such as: Colgate-Palmolive, Tambrands and Elma Chips-PepsiCo.

He graduated in Design from Mackenzie University, with an MBA in International Management from the University of Toronto/São Paulo Business School, and specializing in Branding from Kellogg School of Management.